Coles launched recently a flavourful butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes conveniently pre-heated and is coated in a creamy, lightly seasoned butter chicken sauce.
It arrives on shelves the start of next week.
The move follows a rival $10 roast chicken rolled out earlier this month.
The new item is part of recent food innovations spotted across stores.
Coles aims to draw shoppers with easy, tasty meals.
It mirrors the $10 price of the rival product and is set to be sold in all supermarkets.