LAPIS, led by Founder and CEO Todd Blue, has officially announced its acquisition of Mercedes-Benz of Northern Arizona, formerly known as Mercedes-Benz of Flagstaff. This significant purchase, finalized on December 19, 2023, marks LAPIS’s entry into the luxury automotive retail sector and signals a renewed commitment to customer service and community engagement within the automotive industry, specifically in the Mercedes-benz Flagstaff Arizona market. The acquisition includes the dealership property located at 5171 Test Drive, Flagstaff, Arizona 86004, and the Mercedes-Benz franchise itself. Todd Blue will personally assume the role of Dealer Principal for Mercedes-Benz of Northern Arizona, accessible online at www.MercedesArizona.com.
This acquisition represents a pivotal moment for Mr. Blue, a long-time admirer of the Mercedes-Benz brand. “Mercedes-Benz is an absolutely iconic brand,” Mr. Blue stated. “Representing Mercedes-Benz is a life-long dream which now begins a new chapter for what I would like to bring to customers – starting in Arizona.” His enthusiasm underscores LAPIS’s dedication to delivering unparalleled customer experiences. “We are ecstatic to make our re-entry into retail-automotive by representing a marque of the highest quality,” he added, highlighting the strategic importance of Mercedes-Benz Flagstaff Arizona as the first step in LAPIS’s retail automotive endeavors.
LAPIS is built on a core philosophy encapsulated by the acronym LUXURY ACCESS PERFORMANCE INNOVATION and SERVICE. This guiding principle will be central to the operations at Mercedes-Benz Flagstaff Arizona, ensuring that customers in Flagstaff, Prescott, Cottonwood, Payson, Page, Williams, and Sedona, Arizona, receive exceptional service and access to the prestigious Mercedes-Benz brand. Mr. Blue emphasized, “Building and embracing customer passion is our top priority; LAPIS delivers the extraordinary to our customers, communities, partners and team members.”
Mr. Blue’s return to automotive retail is characterized by a hands-on approach and a deep understanding of the luxury market. His previous success as a Dealer Principal for numerous luxury brands, including Audi, Jaguar, Land Rover, Lamborghini, Rolls-Royce, McLaren, Porsche, and others, speaks volumes about his expertise. Notably, he was the only dealer selected by Porsche AG to contribute to the design of the Destination Porsche facility Generation Five design, and he pioneered the first Destination Porsche facility in California. His accolades include nominations for the Time Magazine National Automobile Dealer Association’s Dealer of the Year and numerous dealership awards for customer satisfaction and employee satisfaction, demonstrating his commitment to excellence across all facets of the automotive business. This rich history of leadership and customer-centric approach promises a bright future for Mercedes-Benz Flagstaff Arizona.
Mercedes-Benz of Northern Arizona will be the inaugural franchise dealership under the LAPIS banner, complementing LAPIS’s existing boutique classic car business. This expansion into Mercedes-Benz Flagstaff Arizona signifies not just a business acquisition, but a commitment to injecting passion, luxury expertise, and a customer-first culture into the Northern Arizona automotive landscape. Customers can anticipate a dealership experience elevated by LAPIS’s philosophy and Mr. Blue’s proven track record of success in the luxury automotive sector.
For more information about Todd Blue and LAPIS Automotive LLC, please visit www.LAPIS.com.
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