The automotive landscape in New Brunswick is seeing a significant shift as TriStar Mercedes-Benz, with dealerships in both Saint John and Moncton, has been acquired by Steele Auto Group. This acquisition, announced by former owner Ian Brett, marks a new chapter for Mercedes-Benz enthusiasts and customers in the Moncton area and beyond.
Steele Auto Group, headquartered in Dartmouth, Nova Scotia, is rapidly expanding its presence in Atlantic Canada. Already operating a successful Mercedes-Benz dealership in St. John’s, Newfoundland, this acquisition adds two more prestigious locations to their portfolio. For Moncton, this means the local TriStar Mercedes-Benz dealership is now part of a larger, well-established automotive group known for its innovative approach and customer-centric philosophy.
According to Ian Brett, the decision to sell was made with careful consideration for both customers and employees. “I would like to thank our loyal customers who have been with us over the last several years and to our team members who are really committed to the customers and the Mercedes-Benz brand,” Brett stated in a news release. He expressed confidence that Steele Auto Group would maintain and elevate the customer experience that TriStar Mercedes-Benz is known for.
Kim Day, President of Steele Auto Group, echoed this sentiment, emphasizing the group’s commitment to building upon TriStar’s existing strengths. “We are thrilled to be adding two Mercedes-Benz dealerships to our portfolio in New Brunswick. We are particularly pleased to build a presence in Saint John while achieving additional growth in the Moncton/Dieppe market which nicely compliments our existing Acura and Subaru stores there,” Day explained. This strategic move in Moncton/Dieppe suggests a deeper investment and focus on serving the growing luxury automotive market in the region.
While Steele Auto Group intends to maintain the high standards of customer service established by TriStar Mercedes-Benz, customers in Moncton can also anticipate some exciting enhancements. Steele Auto Group is known for integrating innovative technologies to improve customer interaction and service transparency. Kim Day highlighted examples such as “real-time video updates from the service technician while your vehicle is being repaired,” indicating a commitment to modernizing the service experience. As a content creator for benzxentry.store and an expert in auto repair, I understand the value of such transparency, which can significantly build trust and customer satisfaction in service interactions.
Furthermore, this acquisition promises new opportunities for the existing TriStar team members in Moncton. Steele Auto Group emphasizes internal promotion and career advancement within their network across the Atlantic provinces. This suggests that the dedicated professionals at TriStar Mercedes-Benz Moncton will have expanded career paths and opportunities for growth within a larger organization.
In conclusion, the acquisition of TriStar Mercedes-Benz Moncton by Steele Auto Group signals a positive development for Mercedes-Benz owners and prospective buyers in the Moncton, NB area. It represents a blend of continued commitment to excellent customer service with the added benefits of Steele Auto Group’s innovative technologies and extensive network. The future looks bright for Mercedes-Benz in Moncton under this new ownership, promising an enhanced experience for both customers and the dealership team.
