Tom Cruise took graced the FIFA World Cup 2026 finale event stage next to Post Malone. The ad for his film Digger featured Cruise playing soccer. The Hollywood Reporter says Cruise spent multiple days hearing while director Alejandro G. Iñárritu read the script. Analysts wonder if Digger can outperform Cruise's current lowest-grossing Mission: Impossible film. The spot aired during the final match of the event.