was seen at news coverage over the past year showing tolerance of profanity in online communities, where profanity is frequently present in casual speech. In the UK and US, researchers warn that perceptions of offensiveness depend on where and with whom even as use broadens. Swearing has shown increasing social acceptability, signaling emphasis, group solidarity, or shock value, rather than aimed insults. The shock value appears to be diminishing in many contexts. News coverage over the past year has underscored this normalization across platforms, including schools and online communities, where profanity is present. Across the UK and US, usage has broadened, however views on offensiveness vary by context and audience.