SBS Australia confirmed it will stream two early matches of great interest of the 2026 World Cup. The fixtures include Argentina against Austria and Portugal versus Uzbekistan. The schedule aims at viewers who are willing to watch live soccer in the early morning.
Recent data reveal a rise in UK viewers who turn on before dawn for international football. SBS’s move aligns with weekly reports on changes to streaming services in the United Kingdom. The broadcaster hopes the early‑morning slots will draw the growing early‑morning audience and boost its online platform digital hub.