One Direction's Our Moment launched in 2013 after a fan petition; London events unveiled this fragrance for fans; it launched in Harrods on 29 August 2013 and across the UK by Sep 9, 2013; the line was introduced alongside the group's branding era and aimed to capture the members' scent preferences; the campaign featured making-of content and promotional materials featuring the band.
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www.timetoast.comOur Moment is the name of the boys first perfume product. It was released on June 6, 2013 in London, on August 29, 2013 in Harrods and September 9, 2013 nationwide in the United Kingdom. It was first announced on June 5, 2013. The boys saw a petition, created by a fan, to have a perfume made and they got the idea from them. “Funny enough, there was a fan on twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there,” Liam claimed. “It...
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