Liverpool brand opens its first shop with long queues
The brand is known across the UK for its events and hybrid fashion
www.liverpoolecho.co.ukH&B opening on Church Street with signage installed and exterior painting ahead of a December 16 opening in place; Monica Vinader plans its first Liverpool ONE store in Keys Court next spring in a 1,000 sq ft space. Keys Court project aims to create a dual-sided arcade with three new retail spaces in the former TopShop space. Liverpool brand opened its flagship shop at Peter's Lane on May 31, 2026 with an 11:00 opening and pop-up activities, including a restock and Pilates sessions.