I don’t have live access to the latest updates right now. Here’s what’s generally known about Jaguar Land Rover’s (JLR) partnership status with WPP based on recent reporting:
- Late 2025: Reports indicated JLR entered a period of exclusivity with WPP after a nine-month global review, positioning WPP ahead of incumbents Accenture Song and Omnicom for the creative mandate across JLR’s Defender, Discovery, Jaguar, and Range Rover brands. Final commercial terms and operating models were being negotiated, with a decision expected by early 2026.[1][3][4]
- Early 2026 follow-ups suggested WPP was moving closer to a formal global creative partnership, with coverage extending to potentially an end-to-end relationship including media, though timelines varied by report. Some sources noted that Accenture Song would continue servicing the account until mid-2026 during a transition window.[2][3][4]
If you’d like, I can pull the very latest local and international coverage and summarize any official JLR or WPP statements, then provide a concise, timestamped update with citations. Would you like me to do that?
Sources
The review covered creative and marketing responsibilities across JLR’s four core brands Defender, Discovery, Jaguar and Range Rover. According to media reports, Accenture Song will continue to handle the business until mid-2026, while the exclusivity window allows JLR and WPP to finalise commercial terms and operating models. A final decision is expected by the end of the first quarter.
www.advertisingreporter.comAutomaker Enters Exclusivity Phase After Nine-Month Agency Pitch
www.pitchonnet.comJLR names WPP global partner as Jaguar resets after its 2025 rebrand, raising expectations for unified strategy and accountable execution.
news.designrush.comJaguar Land Rover has appointed WPP as its global creative partner, according to media reports
www.impactonnet.comThe account win might just point to the future direction of the troubled holding company
creative.salonJaguar Land Rover enters period of exclusivity with WPP following nine-month review Following a review, which
www.adgully.comWPP today confirmed it has been chosen as the trusted growth partner for JLR globally. The partnership will create a unique new relationship set up to drive growth for JLR’s portfolio of British modern luxury brands: Range Rover, Defender, Discovery and Jaguar. It unites WPP’s exceptional talent and creativity, AI expertise, data and technology with JLR marketing creative talents around the globe.
www.wpp.com