Fitbit is back with surprise new tracker that's cheaper than you'd expect
The Google Fitbit Air is a Fitbit for a new AI era.
www.express.co.ukHere’s the latest on Fitbit Air from recent reports:
- Fitbit Air (Google-backed) is being billed as a screen-free, budget-friendly fitness tracker, with pre-orders already opening in early May 2026 and a launch around late May. Reports highlight a focus on core health metrics (heart rate, activity tracking, HRV) and a move to rebrand Fitbit Premium features under Google Health Premium.[1][3][4]
- Pricing is centered around an affordable $99–$100 range, with multiple color and strap options anticipated. Launch timing appears to target May 16 to May 26 window depending on outlet; some sources suggest a May 26 ship date for early orders.[3][5][6]
- Key design note: the device is reported as screen-free, emphasizing extended battery life (often cited as up to about a week) and fast charging, while integrating with Google Health for health coaching and AI-assisted insights. NFC payments are not included.[4][3]
Illustration (example use case):
- If you’re deciding whether to buy Fitbit Air, its screen-free approach makes it a strong pick for continuous wear and lightweight tracking, especially if you prefer a simple, battery-friendly device over a feature-rich smartwatch.[3]
Would you like a quick side-by-side comparison table of Fitbit Air versus other popular trackers, or a short list of where to preorder in your region? I can pull the latest pre-order links and color options.[4]