The late Colonel Sanders continues to drive KFC expansion today, with new menu items launching in the UK and Canada to gauge demand. British diners promptly shared the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including over a dozen Florida closures, streamlining its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, leaning into the late founder's recognisable image. The brand runs small changes ahead of wider rollouts, holding to a step-by-step playbook across regions.