In 2014, Mercedes-Benz Canada sought to showcase their 2014 Sprinter lineup through compelling visuals. Beyond the primary photoshoot, an additional request emerged: crafting brochure-quality images for the then-new Mercedes-Benz Sprinter 4×4 model, which was yet to be released. This project ventured into the realm of digital artistry, relying heavily on Photoshop to bring the 4×4 Sprinter to life in marketing materials. Let’s delve into the behind-the-scenes of this image retouching endeavor.
The extensive retouching work was justified by the project’s nature – it was a purely digital assignment. With minimal new photography involved, the focus shifted to leveraging the power of Photoshop. Image manipulation is a long-standing practice in automotive advertising, used to enhance vehicle appeal for decades. For the Mercedes-Benz Sprinter 4×4 launch, retouching proved an efficient solution. The visual distinctions between the 4×4 and the standard 2WD Sprinter – subtle changes in wheels, badging, and ride height – were perfectly suited for digital modification. This approach allowed for the creation of marketing images even before the physical Mercedes-Benz Sprinter 4×4 was readily available for traditional photography.
The retouching process, while presented in simplified steps here, was in reality a complex undertaking. Days were spent experimenting, refining, and ensuring client satisfaction. For clarity, the process is illustrated through step-by-step animations, condensing extensive work into easily digestible visuals. It’s important to note that for the initial images, source materials were drawn from existing Mercedes-Benz Sprinter assets. However, the sixth image originated from a previous 2014 Mercedes-Benz campaign photoshoot.
Let’s examine the finished Mercedes-Benz Sprinter 4×4 images, accompanied by visual breakdowns of their creation:
Upon completion, these images were integrated into various Mercedes-Benz marketing channels, including the 2015 brochure, website, mobile applications, and other promotional materials.
The world of automotive marketing often relies on digital artistry to present vehicles in their best light. This Mercedes-Benz Sprinter 4×4 retouching project exemplifies the power of Photoshop in creating compelling visuals for advertising campaigns, especially when showcasing models before their physical release. The meticulous process ensures that even subtle details of the Mercedes-Benz Sprinter 4×4 are perfectly captured for maximum impact.
