The prestigious Mercedes-Benz S-Class Coupe might be gearing up for a comeback, signaling the automaker’s intensified focus on the ultra-luxury market. Recent trademark filings suggest that coupe versions of the current S-Class generation (W223) could be on the horizon, reversing Mercedes’ decision to discontinue this body style along with the convertible when the 2021 model was introduced. This exciting development was initially brought to light by Car and Driver, sparking considerable interest among automotive enthusiasts and industry observers alike.
Alt text: Front three quarter view of a trademarked Mercedes-Benz S-Class Coupe design, showcasing a Maybach-style grille and hood ornament, hinting at a luxurious variant.
The trademark applications submitted to the European Union Intellectual Property Office (EUIPO) reveal two distinct coupe designs. One strikingly resembles a Maybach S-Class Coupe, boasting the signature Maybach grille, lavish chrome air intakes, and the iconic hood ornament that defines the Maybach lineage. This design strongly indicates a super-luxury iteration aimed at the most discerning clientele. The second trademarked design leans towards a more performance-oriented AMG S-Class Coupe aesthetic. It features the Panamericana grille currently seen on models like the AMG S 63 E Performance sedan, complete with an AMG badge on the trunk, suggesting a high-performance variant.
Interestingly, these trademark filings were not directly made by Mercedes-Benz. Instead, Robu Aktiengesellschaft is listed as the applicant. This company has a history of automotive involvement, notably filing the trademark for the Bussink GT R SpeedLegend in 2021. The SpeedLegend, developed by HWA, a long-time Mercedes motorsports partner, was a radically modified AMG GT that bore a resemblance to the recently unveiled Mercedes-AMG PureSpeed concept.
Alt text: Rear perspective of a Mercedes-Benz S-Class Coupe trademark image, highlighting AMG styling cues with a prominent grille design and badging, suggesting a performance-focused model.
The AMG PureSpeed roadster, distinguished by its Formula 1-inspired halo safety structure, marks the debut of Mercedes’ Mythos series, a collection of exclusive, limited-production vehicles. It is plausible that these trademarked S-Class Coupe designs are being considered as future additions to the Mythos series. If so, these coupes would not be mass-production models like their predecessors. The PureSpeed, for example, is limited to a mere 250 units, emphasizing exclusivity and bespoke luxury.
The potential introduction of a new Mercedes Benz S Class Coupe, in any form, aligns perfectly with Mercedes-Benz’s current strategic direction. The automaker is increasingly concentrating on high-end vehicles and personalized customization options for affluent buyers. This strategic pivot positions Mercedes to compete more directly with ultra-luxury marques such as Rolls-Royce and Bentley, catering to a clientele that demands the utmost in luxury, performance, and exclusivity. The revival of the S-Class Coupe could be a significant step in solidifying Mercedes-Benz’s presence in this elite segment.
