Mercedes-Benz appreciates your interest in our products and your visit to our website. Your privacy is paramount to us, and we are committed to ensuring you feel secure and comfortable while navigating our online platforms. Protecting your personal data during processing is a critical concern for us, and we pay meticulous attention to this throughout our business processes. Personal data collected during visits to our websites is processed in accordance with the legal regulations valid in the countries where these websites are maintained. Furthermore, our data protection policy adheres to the applicable Code of Conduct across the entire company. It’s important to note that Mercedes-Benz websites may contain links to external websites that are not covered by this privacy statement.
Collection and Processing of Personal Data
When you visit our websites, our servers automatically record certain data. This includes your IP address, the website you visited before navigating to ours, the specific pages you access on our site, and the date and duration of your visit. This automatic data collection helps us understand website traffic and improve user experience.
Beyond automatically collected data, we only store personal data if you voluntarily provide it. This may occur in various contexts, such as when you register on our website, participate in a survey or contest, or when you are involved in the execution of a contract with us. We ensure that data collection is transparent and respects your choices.
Use and Disclosure of Personal Data: Purpose Specification
Mercedes-Benz utilizes your personal data solely for specified purposes. These include the technical administration of our websites to ensure optimal functionality, customer service and administration to address your inquiries and needs effectively, conducting research to improve our offerings, and for product marketing to inform you about relevant products and services. Critically, your data is only used to the extent necessary for each specific purpose.
We are committed to protecting your privacy and will only disclose your data to governmental authorities in cases where we are legally required to do so. Our employees and advertising agencies are contractually bound and have been instructed to uphold confidentiality and data protection standards.
Freedom of Choice and Data Usage
We aim to use your data to keep you informed about our products and services and, where appropriate, to request your feedback. Your participation in these processes is entirely voluntary. If you do not consent to your data being used for these purposes, you can inform us at any time. Upon receiving your notification, we will specifically prohibit the use of your data for marketing and feedback purposes. For further instructions on managing your preferences, please refer to the local services section of your brand’s website.
Security Measures for Data Protection
Mercedes-Benz employs robust technical and organizational security measures to protect the data we control against accidental or intentional manipulation, loss, destruction, or unauthorized access. These measures are designed to safeguard your personal information from potential threats.
Our security procedures are continuously optimized to incorporate new technological advancements and ensure the highest level of data protection. We are committed to staying ahead of emerging security challenges and adapting our measures accordingly.
Freedom of Information and Data Rights
Upon written request, Mercedes-Benz or its distributors will inform you, by letter, about what personal data, if any, is stored by us, as defined by applicable legislation. This transparency is part of our commitment to user rights and data control. Should you identify any inaccuracies in your stored data, we will promptly correct this information upon your request.
If you have any questions or concerns regarding the protection and privacy of your personal data, you are encouraged to contact our Data Protection and Security Officer. You can reach them via email at [email protected]. We are dedicated to addressing your inquiries and ensuring your data privacy concerns are handled effectively.
Evaluation of Usage Data (“Tracking”) and Usage-Based Information (“Targeting” and “Retargeting”)
To continuously improve our website content and tailor it to your preferences, we analyze user behavior and website usage patterns. Identifying user preferences and the most popular areas of our websites helps us enhance our offerings and provide a more personalized experience. To achieve this, we utilize the following tracking technologies: Adobe Analytics and Google Analytics. These tools help us understand how users interact with our site, allowing us to make data-driven improvements.
Furthermore, we employ targeting and retargeting technologies to personalize our online marketing efforts, such as advertising banners. These technologies, including Adobe Target, Google Search Ad, Google Display & Video 360, and Salesforce Data Management Platform, enable us to cater to your needs and interests more specifically. These tools monitor and are activated when you visit other websites that collaborate with the providers of these (re)targeting technologies. This allows us to present you with information and offers that are most relevant to your interests across the web.
When the technologies mentioned above are used, cookies from our websites and (in the case of retargeting) from third-party websites record your interest in our products and services. In this process, randomized identifiers (known as cookie IDs) are used. Importantly, these IDs do not establish any direct connection to your name, address, or similar personally identifiable information, even if we possess such information (e.g., from an existing contractual relationship), unless you have explicitly given your consent for such linking.
For more detailed information about the technologies mentioned, provided by their respective developers, and about the associated processing of personal data, please refer to the following links:
- Adobe Analytics & Adobe Target: https://www.adobe.com/de/privacy.html
- Google: https://policies.google.com/technologies/partner-sites
- Salesforce Data Management Platform (DMP): https://www.salesforce.com/de/company/privacy/
These resources will provide you with comprehensive information about how these technologies function and how your data is handled in relation to them. We are committed to transparency and ensuring you have access to all necessary information regarding our data processing practices.
