Following the digital debut in Need for Speed Unbound, images of A$AP Rocky’s bespoke Mercedes-Benz 190E have emerged, showcasing the real-life inspiration behind the in-game hero car. This unique collaboration highlights the intersection of luxury automotive culture and high-profile celebrity influence, cementing the Mercedes-Benz 190E’s status as an icon, both virtually and in reality.
This DTM-esque Mercedes-Benz 190E saloon is a true spectacle, immediately grabbing attention with its striking Scarface-inspired two-tone paint job. The vehicle is emblazoned with AWGE branding throughout, alongside impactful slogans “Always $trive and Prosper” and “If Not Now Then When” prominently displayed on both the driver and passenger doors. These distinctive markings underscore the creative direction spearheaded by AWGE, acting as creative consultants for Need for Speed Unbound, and A$AP Rocky’s personal touch.
Further enhancing its aggressive aesthetic are the X-taped headlights and a gleaming metallic gold grille, adding layers of custom detailing. The TESTING warning motifs on the antennae contribute to the car’s performance-focused persona. An extended front splitter, illuminated by green underglow lights, and deep-dish BBS rear wheels complete the visual transformation, giving this Mercedes-Benz 190E an undeniably bold and custom stance.
Ryan Steward from Speedhunters, a key figure involved in the project, remarked on the meticulous craftsmanship: “Every panel is altered, all four arches are tubbed and there’s some wonderful, old-school craftsmanship in it… It takes a team willing to go beyond any sane level of detail to create something so extremely accurate to a game render.” This quote emphasizes the dedication to detail in bringing A$AP Rocky’s vision to life and ensuring its faithful representation within the digital world of Need for Speed Unbound. The collaboration is not just about aesthetics; it’s a testament to the passion and friendships forged in car culture.
For enthusiasts eager to explore the digital iteration, the in-game version of the car can be viewed online. More in-depth information and specifications are anticipated in an upcoming feature by Speedhunters, promising a closer look into this remarkable Mercedes-Benz ASAP Rocky collaboration. This project underscores the enduring appeal of the Mercedes-Benz 190E, reimagined for a new generation through the lens of gaming and celebrity culture.
