Mercedes-Benz India: A Deep Dive into the Luxury Automotive Leader

Mercedes-Benz stands as a beacon of luxury and automotive excellence in India. With an extensive lineup of 31 models currently available, Mercedes-Benz India caters to a diverse clientele with its range of sedans, SUVs, hatchbacks, convertibles, and coupes. From the entry-level A-Class Limousine to the ultra-luxurious Maybach GLS, the brand offers a spectrum of vehicles to meet varied preferences and budgets. The recent addition of the Maybach EQS SUV further solidifies Mercedes-Benz’s commitment to innovation and luxury in the electric vehicle segment. For those seeking accessible luxury, the A-Class Limousine remains a compelling option within the sub-50 Lakh price bracket. Looking ahead, Mercedes-Benz India is poised to expand its portfolio with the anticipated launches of the Maybach SL 680 and EQE Sedan, promising continued growth and excitement in the Indian market.

Mercedes-Benz India’s diverse model lineup showcasing sedans, SUVs, and coupes catering to various customer preferences.

Established in 1994 as a wholly-owned subsidiary of Daimler AG, Mercedes-Benz India was a pioneer in the luxury automotive sector in the country. Headquartered in Chakan, Pune, Maharashtra, the company holds the distinction of being the first luxury car brand to enter the modern Indian market. The iconic W 124 E-Class sedan marked Mercedes-Benz’s entry and became synonymous with luxury motoring in India. A significant milestone was achieved in 2018 when Mercedes-Benz rolled out its 100,000th car from its Chakan assembly line, underscoring its long-term commitment and manufacturing prowess in India. Today, Mercedes-Benz is the undisputed leader in the Indian luxury automobile market, evidenced by sales of 7,087 units in FY’21.

Exterior view of the Mercedes-Benz India production plant in Chakan, Pune, highlighting its manufacturing presence in the country.

In a move to enhance customer experience and streamline sales, Mercedes-Benz India adopted the Retail of the Future (ROTF) model. This innovative approach involves Mercedes-Benz directly selling cars to customers, bypassing the traditional dealer-owned stock model. By centralizing inventory and sales operations, Mercedes-Benz ensures uniform pricing across India and greater control over discount offerings, which are now determined at the manufacturer level. The current Mercedes-Benz India lineup is comprehensive, encompassing limousines (sedans), cabriolets, SUVs, coupe SUVs, coupe sedans, MPVs, high-performance AMG models, ultra-luxury Maybach vehicles, and fully electric cars. The extensive model range includes popular models like the A-Class Limousine, C-Class, E-Class, S-Class, GLA, GLC, GLE, GLS, and the all-electric EQC, among others.

Mercedes-Benz E-Class sedan cruising on an Indian road, exemplifying luxury and style on Indian terrains.

Mercedes-Benz India remains proactive in refreshing its lineup and introducing new models to maintain its market leadership and cater to evolving customer demands. The brand is set to launch the next-generation C-Class and expand its electric vehicle portfolio with models like the EQB, EQE, and EQS, all of which are already listed on the company’s Indian website, signaling imminent arrivals.

Mercedes-Benz upcoming electric vehicle models for India, including EQB, EQE, and EQS, showcasing the brand’s electric future in the Indian market.

Mercedes-Benz Car Prices in India (February 2025)

The price range for Mercedes-Benz cars in India spans from ₹ 46.05 Lakh to ₹ 3.71 Cr (Ex-showroom), reflecting the breadth of its luxury offerings. Among the most sought-after models are the GLA, GLS, Maybach GLS, S-Class, and C-Class. Below is a detailed price list of Mercedes-Benz models available in India as of February 2025, providing a comprehensive overview for prospective buyers.