Mercedes-Benz, a name synonymous with automotive excellence, boasts a history as rich and pioneering as the invention of the automobile itself by Carl Benz in 1879. This legacy of innovation and quality is deeply intertwined with the story of Berberian Mercedes-Benz of Stockton, a dealership that has become a cornerstone of its community.
The Berberian family, recognizing the prestige and enduring appeal of the Mercedes-Benz brand, embarked on a journey to cultivate a dealership that mirrored these values. In August 1989, they acquired the existing Mercedes-Benz and Volvo dealership in Stockton, setting the stage for its transformation into the automotive landmark it is today. This marked the beginning of Berberian Mercedes-Benz’s commitment to serving Stockton and the surrounding areas with unparalleled luxury and service. The decision to later focus exclusively on Mercedes-Benz, culminating in the 2016 opening of a state-of-the-art facility on Trinity Parkway in north Stockton, underscored this dedication. Brian Martucci, the general manager and dealer operator at Berberian Mercedes-Benz of Stockton, vividly recalls the grand opening, an event that drew over 500 attendees, including esteemed clients, Mercedes-Benz corporate representatives, and prominent local leaders.
Alt text: Celebratory atmosphere at the Mercedes-Benz of Stockton grand opening event with attendees and luxury vehicles displayed.
Since that significant milestone, Berberian Mercedes-Benz of Stockton has solidified its position as more than just a car dealership; it represents a symbol of aspiration and refined living within the San Joaquin County community. Brian Martucci articulates the dealership’s core mission: “We are the premier luxury brand company in San Joaquin County, and our mission is to sell and service the finest automobiles made in the world.” This commitment to excellence permeates every aspect of their operation, from sales to service and community engagement.
Teamwork and Client Service: The Cornerstones of Success at Berberian Mercedes-Benz
Brian Martucci’s leadership as general manager and dealer operator is pivotal to the ongoing success of Berberian Mercedes-Benz of Stockton. He emphasizes the critical role of teamwork and a supportive leadership style in fostering a thriving dealership environment. “As a leader, it is my pleasure to have the responsibility for our dealership’s success. But with that, I fully appreciate that my leadership role means mostly to encourage, promote and appreciate our talented and experienced team,” Martucci explains. This philosophy prioritizes the development and empowerment of the dealership’s staff, recognizing them as the driving force behind their exceptional client service.
The dedicated team at Berberian Mercedes-Benz Stockton encompasses a wide range of professionals, from executive sales managers and service experts to financial and operational business managers, all working collaboratively to provide an outstanding customer experience. “Our dealership is committed to empowering and educating our staff so they can serve our customers to the best of their ability,” states Brian. This investment in employee training and development directly translates to superior service for their clientele. Martucci further emphasizes the importance of client relationships: “We always emphasize that our business grows and endures, not just because of our brand, but because of our clients.” This client-centric approach is deeply ingrained in the Berberian Mercedes-Benz culture.
Alt text: Group photograph of the Berberian Mercedes-Benz of Stockton dealership team showcasing their collaborative and professional environment.
This unwavering dedication to service has not gone unnoticed. Berberian Mercedes-Benz of Stockton has been consistently recognized by Mercedes-Benz USA (MBUSA), achieving the coveted number one ranking in client service. This accolade is a testament to their commitment to exceeding customer expectations at every touchpoint. Furthermore, the dealership consistently surpasses stringent dealer performance standards, demonstrating operational excellence and a commitment to continuous improvement. This recognition underscores Berberian Mercedes-Benz’s position as a leading Mercedes-Benz dealership, not just locally, but nationally in terms of customer satisfaction.
More Than Cars: Berberian Mercedes-Benz’s Community Engagement and Economic Impact
Berberian Mercedes-Benz of Stockton’s commitment extends far beyond the showroom floor. They are deeply invested in the well-being of the Stockton community, actively supporting numerous local organizations. Their philanthropic efforts reach a diverse range of causes, including the YMCA, Boys and Girls Club, Emergency Food Bank, and local educational institutions. This broad spectrum of support highlights their dedication to strengthening the social fabric of Stockton. Moreover, the team actively participates in community fundraising initiatives, notably the Walk to End Alzheimer’s, demonstrating their hands-on involvement in causes important to the community. Their contributions also extend to local hospitals within San Joaquin County, further solidifying their role as a caring corporate citizen.
Brian Martucci emphasizes the importance of both financial contributions and personal involvement: “It’s not just the money you spend, it’s the time you give as well that matters, so we encourage all our staff and management to be involved in the community.” This encouragement from leadership fosters a culture of community engagement within Berberian Mercedes-Benz. He also acknowledges the support from Mercedes-Benz USA, stating, “Our distributor, MBUSA, provides tremendous support for dealers to be involved in the community, including vehicle events and sponsorships for community outreach.” This partnership further amplifies their positive impact on the local area.
Alt text: Showcase of luxury Mercedes-Benz vehicles at the Berberian Mercedes-Benz of Stockton dealership lot, highlighting inventory and brand prestige.
Economically, Berberian Mercedes-Benz of Stockton is a significant contributor to the local economy. Employing over 90 local residents, they provide valuable job opportunities within Stockton. Furthermore, the dealership actively partners with numerous local businesses, consciously directing their economic activity within the community. With annual sales exceeding $100 million, Berberian Mercedes-Benz generates substantial state and local sales taxes, playing a vital role in Stockton’s economic prosperity. Brian Martucci underscores this commitment to local economic health: “I think it’s vital to be involved with our community to help local people and businesses right here in Stockton, Lodi and the whole Central Valley. We’re honored to be a leader in our community and we try to set an example with our involvement.”
Berberian Mercedes-Benz of Stockton stands as a testament to the enduring legacy of the Mercedes-Benz brand and the Berberian family’s commitment to Stockton. It is more than a luxury car dealership; it is a community pillar, embodying exceptional customer service, strong local engagement, and significant economic contribution. Under Brian Martucci’s guidance, Berberian Mercedes-Benz continues to evolve, adapt, and thrive as an integral part of Stockton. “We’re proud to be the premier family-owned, local, luxury brand of Stockton and the Central Valley,” Brian affirms. “Our dealership is part of an ever-changing industry with new technologies and challenges surfacing all the time, and I’m proud that we continue to endure and perform at a high level.”
To experience the Berberian Mercedes-Benz difference, visit mbofstockton.com.
