The future of automotive and motorsport experiences is being redefined in Saudi Arabia, as the groundbreaking city of Qiddiya prepares to host the spectacular Mercedes-Benz World of Performance. Set to open its doors before 2030, this state-of-the-art venue promises an immersive journey into the heart of Mercedes-Benz, offering an unparalleled selection of exhilarating and authentic encounters for fans of all ages. For enthusiasts in Saudi Arabia and across the globe, this destination is poised to become a landmark in experiencing the legacy and innovation of Mercedes-Benz.
Spanning nine interactive floors, the World of Performance will immerse visitors in the illustrious world of Mercedes-Benz, showcasing everything from its pioneering history in motorsport innovation to its dominant success on racetracks worldwide over the past two decades. A significant portion of the exhibits will be dedicated to the Formula One team, allowing fans to delve deeper than ever before into the realm of high-speed racing and engineering excellence that defines Mercedes-Benz in Formula 1.
Imagine stepping into the shoes of a Formula One driver – at the Mercedes-Benz World of Performance, this becomes a reality. Guests will gain firsthand insight into the rigorous preparation behind the scenes in the paddock, and experience the intense physical demands of driving at high speeds, including the incredible G-forces exerted on drivers behind the wheel. More than 60 cutting-edge simulators will be available, alongside a thrilling Motion 4D Simulator Theatre, offering a range of experiences from virtual test drives to full-fledged racing scenarios.
Younger Mercedes-Benz aficionados are also in for a treat, with interactive learning zones designed to inspire and educate. These engaging experiences include designing personalized dream race cars and developing essential teamwork skills in a simulated pit garage environment, fostering the next generation of automotive enthusiasts within the exciting world of Mercedes-Benz.
Adding to the unique appeal of the World of Performance is its exceptional location within an international racetrack. The Qiddiya Speed Park circuit, currently under construction, will actually weave beneath parts of the venue. This integration allows visitors to get closer than ever to the adrenaline-pumping world of Formula One, blurring the lines between spectator and participant. The 21-turn circuit itself is a masterpiece, incorporating some of the most iconic corners from racetracks around the globe. Designed by former F1 driver Alex Wurz and renowned circuit architect Hermann Tilke – the mastermind behind iconic tracks in Bahrain, Shanghai, Turkey, Baku, Jeddah, and Las Vegas – the Qiddiya Speed Park promises to be a thrilling testament to motorsport excellence, perfectly complementing the Mercedes-Benz World of Performance in Saudi Arabia.
