For dealerships striving for unparalleled customer experiences and operational efficiency, the integration of a robust CRM system is not just beneficial—it’s essential. Huy Nguyen, Sales Manager at Rusnak Mercedes-Benz of Arcadia, CA, understands this imperative deeply. His experience highlights how switching to Elead CRM has revolutionized their sales process, leading to significant cost reductions, accelerated sales cycles, and ultimately, higher profitability for Rusnak Benz.
Nguyen initially explored various CRM platforms but chose Elead for its cost-effectiveness. However, the real value he discovered was Elead’s seamless integration across the entire sales workflow. “Elead is more integrated with the whole Sales process than any other CRM I’ve used,” Nguyen states. “Its integration with our other systems is probably the best in the market.” This robust integration is where Rusnak Benz found a key advantage.
Elead CRM: User-Friendly Design Driving Efficiency at Rusnak Benz
From a Sales Manager’s viewpoint, ease of use is paramount. Nguyen, who juggles multiple applications daily, emphasizes, “Ease of use is critical with a CRM.” He elaborates on the daily demands: “On any given day, I have nine screens open. The fewer clicks needed to access information within a single screen, the more efficient we become. Elead’s desking tools and readily accessible daily information are significantly superior compared to our previous system.” This streamlined access to crucial data allows Rusnak Benz to operate with enhanced agility.
The speed and simplicity of Elead are also highly valued. “Inputting notes in Elead is incredibly quick—it takes less than a minute. Based on its usability alone, I would wholeheartedly recommend Elead,” Nguyen affirms. This efficiency in basic tasks translates to significant time savings and improved productivity across the Rusnak Benz sales team.
Unifying the Sales Journey at Rusnak Benz with Elead
Elead’s capability to smoothly manage deals from inception to completion is another major benefit for Rusnak Benz. Nguyen explains, “With Elead, our team can seamlessly process a deal. There are no hitches. It’s remarkably streamlined. Our previous systems often encountered problems when pushing deals to DMs, leading to conversion errors.” This smooth transition within the CRM ensures data integrity and reduces potential errors in the sales process at Rusnak Benz.
The integration of Roadster with Elead CRM was a transformative step for Rusnak Benz. Roadster now directly feeds deal structures and sales quotes into Elead, eliminating previous inefficiencies. Nguyen is enthusiastic about this feature: “We tested the Roadster integration, and it works flawlessly. Salespeople initiate the customer journey in Roadster. Previously, Sales Managers had to reconstruct the entire deal in Elead because data wasn’t accurately transferred from Roadster. Now, the process is much more streamlined and efficient.” This integration has significantly enhanced workflow and reduced redundant tasks at Rusnak Benz.
Nguyen recognizes that transparency and efficiency are vital for both the dealership and the customer. “Our initial proposal is generated in Roadster and is fully transparent to the customer. Sales Managers can now construct deals in mere seconds, rather than waiting up to 15 minutes for a revised offer. Elead integrates seamlessly with all our essential tools, including vAuto,” he notes. This interconnected ecosystem allows Rusnak Benz to provide faster, more transparent service, enhancing customer satisfaction.
Elead: The Modern CRM Solution Driving Rusnak Benz Forward
Modern car buyers expect ease, efficiency, transparency, and trust throughout their purchase experience. The right CRM empowers dealerships to meet and exceed these expectations. Elead’s integration with platforms like Roadster allows customers to start their buying journey online and seamlessly continue it at the dealership, and back online again, all within the Elead CRM ecosystem. This fluid omnichannel experience is crucial in today’s market, and Rusnak Benz is leveraging it to its full potential.
Elead’s integration extends to the DMS, further enhancing efficiency. Rusnak Benz can now move from deal desking to finance without complications. The enhanced desking tools and overall daily management within Elead are significantly faster and more efficient. Managers benefit from superior review capabilities, and the time-consuming task of rebuilding deals from Roadster is eliminated. Waiting times at the sales desk are also reduced, improving both customer and employee satisfaction at Rusnak Benz.
In conclusion, Nguyen summarizes Rusnak Benz’s positive experience with Elead: “Regarding integration with all our systems, Elead is undoubtedly the best CRM I’ve utilized. I wholeheartedly recommend it to any dealership looking to enhance their sales process and customer experience.”
Find out what CDK and Elead can do to revolutionize your CRM strategy and boost your dealership’s bottom line, just like Rusnak Benz.
