The vibrant economy of northern Colorado witnessed further expansion in its business landscape with the grand opening of Mercedes Benz Loveland. On Tuesday evening, four hundred distinguished guests gathered to celebrate the inauguration of the revamped dealership, strategically located within the Crossroads automotive complex, just off I-25, east of Loveland. This significant event marks a new chapter for luxury automotive services in the region.
The state-of-the-art facility is the result of an extensive nine-month renovation project, transforming the building into a stunning, glass-fronted showroom. Previously, this location housed Ferrero Chrysler Jeep Dodge, which ceased operations in 2008. The revitalization of this space underscores the growth and investment in the Loveland automotive sector.
At the helm of Mercedes Benz Loveland is Kevin Steward, who also owns and manages Mercedes-Benz of Westminster. Steward will oversee operations, with Trent Olinger serving as the General Manager for the Loveland dealership. This dual leadership structure ensures a consistent standard of excellence and service for customers across both locations.
“This strategic expansion provides us with enhanced access to a rapidly growing market area where we have seen increasing engagement,” stated Steward. He further highlighted the broader regional significance, noting, “This reach extends beyond northern Colorado, encompassing adjacent states to the north.” Notably, the nearest Mercedes-Benz dealerships to the northwest and northeast are located in Salt Lake City and Rapid City, South Dakota, respectively, emphasizing the strategic geographical importance of Mercedes Benz Loveland.
The arrival of Mercedes Benz Loveland enriches the luxury automotive offerings in the vicinity. It sits conveniently south of Co’s BMW within the Crossroads complex and a short drive north of Stevinson Lexus and the upcoming Rickenbaugh Infiniti dealerships. This concentration of premium brands creates a competitive and dynamic market for discerning car buyers.
Christina Dawkins, owner of Co’s BMW, welcomed the new neighbor, stating, “We’re excited to see them open. It will benefit consumers and all of us to have a competitor in close proximity.” The presence of both Mercedes-Benz and BMW, globally recognized German luxury car manufacturers and long-standing rivals, promises to intensify competition and elevate customer choice in the Loveland area.
Insights from Kelley Blue Book (KBB.com) reveal interesting trends in car buying preferences based on gender. Men tend to show a stronger inclination towards domestic U.S. manufacturers or European luxury marques like Mercedes-Benz, while women new-car shoppers are more likely to consider vehicles from import automakers. For example, KBB data indicates that men are significantly more likely to consider Lincoln vehicles, while women are more inclined towards Volvo models. Brands with established heritage, including Lincoln, Buick, Cadillac, and Mercedes Benz, often appeal to older male demographics more than younger individuals or women. Conversely, women may prioritize affordability, potentially leading them to consider brands such as Honda, Acura, and Nissan.
The grand opening of Mercedes Benz Loveland signals not only business growth but also an enhanced selection of luxury vehicles for consumers in northern Colorado and beyond. As part of the thriving Crossroads automotive complex, Mercedes Benz Loveland is poised to become a premier destination for sales and service, further solidifying Loveland’s position in the regional automotive market.
