Mercedes-Benz Stadium, the home of the Atlanta Falcons since 2017, stands as a testament to modern stadium design and fan-centric experiences. Beyond being one of the newest and most technologically advanced stadiums in the NFL, its construction cost, reported at $1.6 billion, sparks curiosity about the value it delivers to fans and the city of Atlanta. This guide delves into what makes Mercedes-Benz Stadium a premier sports and entertainment destination, examining its features, fan experiences, and overall worth.
Opened in 2017, Mercedes-Benz Stadium quickly distinguished itself with architectural marvels like its retractable roof, composed of eight steel “petals” weighing 500 tons each, that can open and close in mesmerizing fashion, creating an oculus in the stadium’s apex. Adding to the visual spectacle is the massive 62,000-square-foot Halo video board, encircling the field and offering unparalleled viewing angles for every fan. This cutting-edge technology and design are significant factors contributing to the overall Mercedes-Benz stadium cost.
This state-of-the-art venue is the third home for the Atlanta Falcons, who joined the NFL in 1966. Prior to Mercedes-Benz Stadium, the Falcons played at Atlanta-Fulton County Stadium (1966-1991) and the Georgia Dome (1992-2016). Mercedes-Benz Stadium represents a significant upgrade in terms of fan amenities and technological integration compared to its predecessors, justifying a substantial portion of its investment.
Beyond NFL games, the stadium is also the home of Atlanta United FC, Atlanta’s Major League Soccer team, also owned by Arthur Blank. This dual-purpose functionality maximizes the stadium’s utilization and return on investment. Further solidifying its global significance, Mercedes-Benz Stadium regularly hosts major college football events and is slated to host eight matches during the 2026 FIFA World Cup, showcasing its capacity to accommodate world-class events and further justifying the Mercedes Benz Stadium Cost.
Insider Insights: Maximizing Your Game Day
To truly appreciate the Mercedes-Benz Stadium experience, consider these insider tips for an unforgettable game day:
Must-See Matchup: Falcons vs. Kansas City Chiefs (Sept. 22, 2024)
Mark your calendars for September 22nd when the reigning Super Bowl champions, the Kansas City Chiefs, visit Atlanta for a highly anticipated “Sunday Night Football” clash. This game promises to be a highlight of the NFL season and a prime opportunity to experience the stadium’s electrifying atmosphere. The previous Chiefs game in Atlanta was in 2016 at the Georgia Dome, adding to the anticipation for this encounter.
Embrace the Train Horn Tradition
Immerse yourself in local fan culture by experiencing the iconic train horn, a pre-game ritual performed by a celebrity fan before each Falcons game. Atlanta’s history as a railroad hub in the 1830s inspires this tradition. Past honorary horn pullers include notable figures like Big Boi, Dr. Bernice King, former President Jimmy Carter, Chipper Jones, and Michael Vick, adding a unique local flavor to the game day experience.
Value and Variety in Dining
Arthur Blank’s commitment to hospitality is evident in the diverse dining options at Mercedes-Benz Stadium. While premium options like ribs and carne asada fries cater to discerning palates, the stadium also offers the NFL’s most affordable basic food items. For around $20, fans can enjoy a slice of pizza, a hot dog, chicken strips with fries, popcorn, a soft drink, a pretzel, and cheese nachos, making game day accessible for all budgets.
Fan-Favorite Food & Beverage
According to fan feedback, “The Mac Shac” on the 100 level is a must-try. For approximately $11, indulge in mac and cheese topped with BBQ meat and various toppings. For beer enthusiasts, the beer islands located throughout the concourses and the 100-yard bar on the 300 level offer a wide selection.
Prime Photo Spots and Seating
For capturing memorable photos, head to the plaza outside Sections 101/136 with field views or the AT&T Perch on the 200 level. For optimal seating value, fans recommend the first ten rows of the 300 section at the 50-yard line, offering excellent field views and clear sightlines to the impressive Halo board.
Family-Friendly Activities
Mercedes-Benz Stadium caters to families with kid-friendly activations like the Mercedes F1 display, providing engaging entertainment beyond the game itself.
Tailgating Hotspot
The Home Depot Backyard, situated next to the stadium, is the premier tailgating destination. Its proximity, Atlanta skyline views, and vibrant atmosphere make it a fan favorite for pre-game festivities.
The Home Depot Backyard, an 11-acre greenspace outside Mercedes-Benz Stadium, is prime tailgating land for Falcons fans. (Todd Kirkland / Getty Images)
Essential Game Day Information
Plan your visit with these essential details:
Stadium Address: 1 AMB Drive NW, Atlanta, GA 30313.
Opening Year: 2017.
Roof Type: Retractable.
Playing Surface: FieldTurf.
Stadium Capacity: 71,000.
Average 2023 Attendance: Approximately 69,603 fans per game.
Ticket Information: The average StubHub ticket price for a 2024 NFL game at Mercedes-Benz Stadium is around $284. Season tickets are currently sold out, and the waiting list requires a $100 deposit. Personal Seat Licenses (PSLs) started at $650 in 2024.
Bag Policy: Ensure compliance with the clear bag policy. Clear plastic, vinyl, or PVC bags not exceeding 12″ x 6″ x 12″ are permitted. Small non-clear purses, bags, clutches, or fanny packs no larger than 4.5″ x 6.5″ are allowed after inspection.
Outside Food and Beverage Policy: Outside food and beverages are prohibited, except for one unsealed plastic water bottle per person. Exceptions are made for infant formula/milk and medically necessary items, subject to security inspection.
Accessibility (ADA): Mercedes-Benz Stadium provides comprehensive ADA services, including wheelchair-accessible seating. Detailed information is available on the stadium’s website.
Tailgating Policy: The Home Depot Backyard opens 4.5 hours before kickoff and allows tailgating until 30 minutes after the game starts, closing two hours post-game.
Parking Options: Besides the Home Depot Backyard, numerous independent parking lots are available around the stadium.
Transportation: Various transportation options include driving, ridesharing services, and MARTA rail and bus lines.
Official Website: For further details, visit www.mercedesbenzstadium.com/.
Mercedes-Benz Stadium, with its significant construction cost, delivers a premium fan experience through its innovative design, diverse amenities, and commitment to hospitality. From the iconic retractable roof and Halo board to affordable dining options and a vibrant tailgating scene, it offers a comprehensive game day experience that justifies its status as a world-class venue and a valuable asset to Atlanta’s sports landscape.
