Following its groundbreaking venture into branded residences in Dubai, Mercedes-Benz is expanding its luxury real estate footprint to the United States with Mercedes-Benz Places Miami. This highly anticipated 67-story mixed-use tower, developed in partnership with JDS Development Group, will be situated at 1 Southside Park in Miami’s vibrant Brickell neighborhood, promising a new paradigm for urban living. Spanning over 2.5 million square feet, Mercedes-Benz Places Miami will house an impressive 791 private residences, with prices ranging from $550,000 for studios to $4 million for three-bedroom units. Details regarding the exclusive penthouse collection are expected to be released at a later date.
Beyond its residential offerings, this landmark development will incorporate 200,000 square feet of premium office spaces, state-of-the-art health and wellness facilities, a sophisticated 174-key hotel, curated retail boutiques, and ample on-site parking solutions. A significant highlight of Mercedes-Benz Places Miami is its commitment to green urban spaces. Designed by the internationally acclaimed Field Operations, renowned for their transformative work on the High Line in New York City and Miami’s own Underline, the development will feature the largest green area in Brickell, offering residents and visitors a unique urban oasis.
Michael Stern, founder and CEO of JDS Development Group, expressed his enthusiasm for the project, stating, “It is a privilege to collaborate with Mercedes-Benz and go beyond conventional residential buildings to shape a future-oriented community. Mercedes-Benz Places Miami, rooted in sustainable building practices and design innovation, is poised to establish a lasting legacy not just for Brickell but for the entire state of Florida.”
The distinctive Mercedes-Benz design philosophy will be seamlessly integrated throughout the building’s aesthetic. The automaker emphasizes that the tower’s cube-like structure will embody their “sensual purity” design ethos, characterized by fluid lines and an elegant silver color palette, reflecting the brand’s commitment to sophisticated and timeless design.
Eva Wiese, head of Mercedes-Benz customer solutions GmbH, further elaborated on the vision behind this branded real estate endeavor in Miami. “Our Mercedes-Benz Places strategy is to create exclusive residences with partners that are unmistakably Mercedes-Benz, fostering a novel mode of urban living within dynamic communities. Ultimately, we aim to craft places that residents are proud to call home, situated in locations that genuinely enhance their quality of life.”
Construction of this innovative high-rise in the heart of Mercedes-Benz Places Miami has already commenced, with anticipated move-ins scheduled for 2027. Leading the sales efforts for this prestigious development is renowned real estate broker Ryan Serhant, formerly a star of Million Dollar Listing New York.
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